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Local Expert

Caroline Webb

Caroline Webb is a Junior Advertising student at the University of Florida. After previously studying journalism, she wanted to use her writing and storytelling skills from the field to enhance her marketing-related career. Caroline also has taken on a minor in Business Administration allowing her to combine her creative and analytical sides in her future goals.

Caroline is involved with a variety of student organizations on campus, including Strike Magazine. She is passionate about the unique student-run publication that covers fashion, beauty, and lifestyle. Her hands-on role as a writer has giving her relevant career experience in these fields. Caroline has been a part of the Strike Magazine team since the second issue and has watched the publication grow from the ground up. She also works for an online women's magazine, Her Campus UFL, where she is the Twitter Manager. She describes her time working with these organizations as a creative outlet to express herself. 

After her first job at Mod Pizza, Caroline acquired great customer service skills and moved on to larger opportunities with her internship at her TEGNA local news station. As the newsroom intern, she wrote online stories and social media posts for the company's Facebook, Instagram, and Twitter accounts. She even had a few television publications that made it on the air. Through the news internship position, Caroline greatly enhanced her writing skills and got to experience a fast pace work environment. Now, Caroline works as the digital marketing assistant and has been trained in SEO and HTML. She has gained experience in customer relations and uses her writing skills to add website content.

During her apartment search at the end of freshman year, Caroline used our apartment searching technology to navigate her college real estate market and find her dream home that checked off all her boxes. She has been living in her current apartment building with her roommate since sophomore year and will stay there until she graduates. Location was high on her priority list, so she made sure to find a place within walking distance of downtown and campus. She loves to thrift furniture and redo unique finds to add character to the decor of her space and really make it her own.

Caroline's many personal interests include outdoor activities such as hiking and kayaking. She loves being physically active after years of playing competitive basketball and volleyball, so she frequents the gym often. Finally, one of her favorite things to do is to try new recipes and cook in her apartment kitchen.